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Calls to action (CTAs) help turn readers into subscribers, customers, and followers. Use them to promote a product, share a resource, or encourage readers to take the next step.

Creating calls to action

Open Calls to action in Settings to manage your CTAs. Click Add call to action to create one, or Edit to customize an existing one. Built-in CTAs include:
  • Sign up — Invite readers to subscribe to your website.
  • Share article — Let readers share the article they’re reading.
  • Subscribe on YouTube — Invite readers to subscribe to your connected channel.
Available options depend on your website’s setup. Sign up requires newsletters or memberships with signups enabled, and Subscribe on YouTube requires a connected channel. Convella also creates personalized CTA suggestions during website setup. These appear as custom CTAs, and you can edit them just like ones you create yourself.
Built-in and custom Sprouts CTAs in Settings

Customizing calls to action

The CTA editor has two tabs and a live preview:
  • Content — Edit the title, subtitle, button text, and image. For custom CTAs, choose the action and destination where applicable. Upload an image or use Search Unsplash.
  • Design — Adjust colors, alignment, and dividers. Adding an image also gives you Minimal and Full layout options.
CTAs inherit your website’s theme, including fonts and theme colors. You can choose other color options and switch between desktop and mobile previews before saving.
Call to action editor with content controls beside the live signup preview

Adding CTAs to articles

In the article editor, place your cursor where you want the CTA. Open Call to action in the toolbar, then select a saved CTA or choose Create call to action….
Call to action toolbar menu with built-in and custom Sprouts CTAs
You can also use generation settings to include CTAs when Convella generates articles from videos.

Editing a CTA in an article

Click the CTA and select Edit. Changes apply to that specific CTA in the article by default. To update the shared CTA, select Edit for all articles, then Update all articles. You can also edit the shared version from Settings → Calls to action.
Article-specific customizations take precedence over changes to the shared CTA. To use the shared version again, edit the customized CTA and click Reset to original. You can then choose Edit for all articles if needed.

Adding CTAs to every article

Use website-wide placements to show a promotion across your articles without inserting it into each one.
1

Open the website editor

Go to your Website page and open the designer.
2

Choose your placements

Select Articles, then Design. Choose a Call to action under Mid-article, After article, or both.
3

Save your design

Click Save to apply the placements across your website’s articles. To remove a placement later, choose None and save again.